creative bliss

on creativity, design, and communications

Posted by Maria Trautmann 4 COMMENTS

Groupthink is when a group of people are deeply involved in a cohesive in-group and their striving for unanimity overrides their motivation to discuss alternative options. The term was coined by psychologist Irving Janis in the 70s. When the cohesiveness is high, close-knit groups try to minimize conflict to reach consensus and may take inferior decisions that kill imagination. Groups are highly selective when examining information and fail to seek expert opinion. Members of the group avoid promoting viewpoints outside [...]